How AI is Changing Marketing

As a business owner, you’re probably always on the lookout for new and innovative ways to market your product or service. And if you’re not, you should be! Because in today’s digital age, marketing is more important than ever. But what if there was a way to take your marketing game to the next level? […]

The Ultimate Guide to Improving Email Deliverability

Improving Email Deliverability

Email is one of the most important tools in a small business owner’s arsenal. It’s a versatile way to stay in touch with customers, promote your products or services, and keep your finger on the pulse of the latest industry news. But if your emails aren’t reaching the inboxes of your intended recipients, all that […]

How To Make Your Content Good

Make Content Good

It’s no surprise to learn the internet has changed the way we do business. In the past, businesses could get by with a yellow pages listing and a newspaper ad. Today, businesses need to have an online presence to be successful. And part of having a successful online presence is having good content. But what […]

Four Tips for Successful Marketing

So far this year, our economy has experienced some extreme ups and downs. With record breaking inflation, record gas prices and talks about a recession, it’s no surprise that more and more people are brainstorming ideas of how to increase their revenue. Whether you’ve been in business for years, or are just toying with the […]

5 Signs it’s Time to Automate Your Business

When Confluence Business Solutions was created eight years ago, I was an employee one day and a “small business owner” the next. I had aspirations to start a business…but not yet…then it happened and when confronted with the opportunity to actually do the thing, I took it. In my last few roles as an employee, […]

The Wild, Wild West of Text Message Marketing

by Christi Stafford Norfleet Stop what you’re doing! Where is your phone? I’m going to guess with about 90% certainty that your phone is at a minimum within reach of you right now. And for an overwhelming majority of you, you’re reading this post on your phone!   Why do I mention this? Because the way […]

Is Email Marketing a Waste of Time, Energy and Money?

One of the most frequently discussed topics for us with clients and prospects alike is around email marketing and to be more specific, does it still work in 2022? The short answer is yes, absolutely! But, there are some nuances to email marketing in 2022. Sales and marketing via email is still the most effective […]

Our Favorite Tools & Why

By the time I finish this article, I can say with reasonable certainty that 10 new online tools will launch that will make the world of marketing more versatile and will push the envelope of what we can do with automation, business growth and more.  What do I mean when I say tools? Well, simply […]

Why Your CRM is Not Enough

In 2013, I achieved something I never thought possible. I opened a small business, a community bike shop to be more specific. I was running a local grass roots non-profit in Denver and the bike shop was launched as a social enterprise. Its purpose was to be a financial support for the youth programs getting […]

Building an Email Engagement Strategy

When do you decide it’s time to stop emailing someone on your list? What is your approach to reengaging someone on your list? If you’re a little fuzzy on these questions, this article is for you.  While there are some people that say email is dead, I am here to say, it’s still a great […]