As a business owner, you’re probably always on the lookout for new and innovative ways to market your product or service. And if you’re not, you should be! Because in today’s digital age, marketing is more important than ever. But what if there was a way to take your marketing game to the next level? What if there was a way to use cutting-edge technology to reach your target audience in ways you never thought possible? Well, there is. And that technology is artificial intelligence (AI). AI is one of the top emerging trends in marketing and it is changing the landscape of marketing, and if you don’t start using it soon, you’ll be left behind. Read on to learn more about how AI is changing marketing and how it can help your business reach its potential.
What is AI?
Before we dive into how AI is changing marketing, let’s first take a step back and explain what AI is. In short, AI is the ability of machines to learn and perform tasks that ordinarily require human intelligence, such as reasoning, natural communication, and problem-solving.
We at Confluence Business Solutions believe that AI provides invaluable results that are beneficial to all business owners. That’s why we highly encourage our customers to use the AI tools we provide to them in our systems.
How AI is Changing Marketing
Now that we know what AI is, let’s take a look at how it’s changing marketing. In the past, marketing efforts were often considered a “shot in the dark.” You spent a lot of money on advertising, but there was no guarantee that people would see it or that it would even reach your target audience. And, it could take months and even years to analyze the data you did receive.
But with AI, that’s all changed. Let’s take a look.
Personalization
AI allows businesses to collect data about their customers’ likes, dislikes, preferences, and behaviors, including search histories and information across multiple websites, all in real-time. You then use that information to create personalized experiences for each individual customer in your marketing campaigns to create a personalized touch. Studies have shown that customers prefer personalized experiences over generic ones. In fact, 74% of consumers say they’re more likely to buy from a company that provides personalized experiences. And when you consider that email open rates increase by 6% when emails are personalized with the content the customer finds engaging, it’s clear that personalization can have a big impact on your bottom line.
Create Better Customer Experiences
AI brings about a drastic shift in how we interact with our customers. It encourages you to focus on your vision instead of looking into minor details when producing content. An experience where the target audience has an easy going streamlined journey through each stage they are in. Guiding them on a perfect sales journey by creating funnels with targeted content specifically for each stage from prospects to repeat customers. You’ll never have to worry about losing track of your customer again.
Reduce Response Time
In addition to personalization, AI is also changing the landscape of marketing by helping businesses automate their marketing efforts. Thanks to advances in natural language processing (NLP), businesses can now create bots that can interact with their customers in realistic ways. These bots can answer questions, provide support, and even make recommendations—all without human intervention. This not only frees up your team to focus on other tasks but also saves time and money while still reaching your target audience effectively.
Chatbots can be used to engage with customers in real-time, 24/7. Since they never get tired or need a break, they can provide an unparalleled level of customer service. Plus, chatbots are excellent at gathering data about customer preferences and behavior. There have been great improvements in AI in regards to chatbots. You may have even interacted with one and didn’t even know it.
Data Analytics
AI also helps businesses track their marketing efforts so that they can see what’s working and what isn’t. In the past, businesses would have to wait months or even years to see whether their marketing campaigns were successful. Now, businesses have the ability to analyze large amounts of data related to customer behavior and preferences almost instantly. You can then identify patterns and trends that you can use to segment your customers more effectively. This allows businesses to continually improve their marketing efforts so that they’re always getting the best results possible.
Improved ROI
Finally, thanks to all of the above benefits, businesses that use AI enjoy improved ROI from their marketing campaigns. In fact, one study found that businesses who use AI for marketing see an average return of $9 for every dollar spent on cognitive technologies—that’s a 900% ROI!
Admittedly this number may be skewed as it is often difficult to quantify how much ROI is directly attributed to AI implementation. If you are interested, you can read more about this here.
As you can see, AI is changing marketing in a big way—and it presents a massive opportunity for businesses of all sizes. So if you’re not already using AI in your marketing system, now’s the time to start! It will help you personalize the user experience, automate your customer journey, and improve your targeting and segmentation efforts—all of which will lead to better results for your business. So what are you waiting for? Click here to schedule a free call to learn how Confluence Business Solutions helps business owners scale through AI.
