It’s no surprise to learn the internet has changed the way we do business. In the past, businesses could get by with a yellow pages listing and a newspaper ad. Today, businesses need to have an online presence to be successful. And part of having a successful online presence is having good content. But what is content writing, exactly? And why do you need it? In this blog post, we will go over an introduction to what makes content good , give you some tips on how to get started and resources to help you further your knowledge and skills.
What is Content Writing
Content writing is a form of online writing that caters to the needs of a target audience. It usually takes the form of articles, blog posts, or even social media updates. Business owners must know how to articulate their point clearly and concisely so that their target audience can understand what they are trying to say. In addition, content must be well-written, error-free, and engaging in order to keep readers interested.
Types of Content
There are many different types of content that business owners can create. Let’s go over some of the most popular ones:
- Articles: These are usually informative pieces such as white papers that are longer in length and go into detail about a particular subject.
- Blog Posts: These are shorter than articles and are generally more personal in nature. They can be written about any topic under the sun. Your focus here should be on unique content your audience wants and good SEO practices.
- Social Media Updates: As the name suggests, these are updates that are meant to be posted on social media sites such as Tiktok, Facebook, Twitter, LinkedIn or Instagram. They are usually shorter than other types of content and often make use of hashtags and emojis.
- eBooks: Short for Electronic Book, an eBook is a cheaper, more environmentally friendly medium to establish yourself as an expert in your field. In today’s world, it is estimated that eBooks account for more than 30% of all book sales.
- Webinars: Informative and interactive presentations that are available anywhere in the world.
Why You Need Good Content
Engaging, informative content will help you in several ways. First, it will help you rank higher in search engine results. This is because search engines like Google take into account the quality of your content when they are determining where to rank your website in their results. If your content is engaging, your readers will stay on your site longer which decreases your bounce rate, thereby increasing your ranking, which means people are more likely to see your website when they are doing a search.
Second, high quality and relevant content helps you build know-like-trust with potential customers. When someone visits your website and sees that you have well-written and informative articles, they will more than likely trust you and do business with you instead of your competitors.
Lastly, valuable content will keep people coming back to your website. If you have interesting and helpful articles on your site, people will be more likely to come back and read more of your content. This establishes you as an authority in your industry.
As you can see, there are a lot of good reasons to invest in creating quality content . So if you’re not already doing it, now is the time to start!
Content Creation Tips
Now for the good stuff. At some point and to some degree, every business owner has struggled with writing good content. At Confluence Business Solutions we LOVE automation. We will try our best to automate all the things. However, automating everything else tends to shine the spotlight on your ability or struggle with content creation. In our opinion, creating good content involves a human being, time and knowledge. There are many AI apps out there that can create content for you, but they still sound sorta not-human, you know? So if you struggle with content writing don’t worry – we’ve got you covered. Here are a few tips to help you get started:
Find Your Voice: The first step is finding your voice as a writer. This means figuring out how you want to sound when you write. Do you want to be formal or informal? Serious or light-hearted? Once you figure out your voice, stick with it throughout your writing so that readers will begin to recognize and appreciate your style.
Start With a Plan: Before you start writing, take some time to plan out what you want to say. Make sure that your content is relevant and informative. Otherwise, it’s not worth your customers’ time. When choosing a topic, make sure it is something that interests you and that you have enough knowledge about to write authoritatively. In addition, try to choose a topic that hasn’t been overdone so that your piece will stand out from the rest.
Keep it simple: When it comes to web copywriting in particular, less is more. Your customers don’t have time to read long paragraphs full of dense text. So make sure that your sentences are short and to the point. Use bullet points whenever possible to break up blocks of text.
Start Writing: Once you have chosen a topic and found your voice as a writer, it’s time to start writing! Don’t worry about being perfect – just let your thoughts flow onto the page (or screen). You can always go back and edit later. And always remember to proofread your work before publishing it!
Add visuals: Adding visuals (e.g., photos, videos, infographics) can help make your content more engaging and enjoyable to read. Don’t be afraid to add some personality to your content by including visuals that represent your brand identity.
Take Breaks: Writing can be taxing on both your body and your mind, so make sure to take breaks every once in a while. Get up and walk around for a few minutes or make yourself a cup of sweet tea before settling back down to write again. We recently wrote a blog where we talked about the pomodoro technique and how it improves focus and productivity. You can read about it here.
As you can see from this blog, businesses need good content if they want to be successful online. There are several different types of content that you can use on your site, including web page content, articles, blogs, white papers and social media posts. Good content will help improve your ranking in search engine results and build trust with potential customers. When creating content, make sure that your articles are well researched and relevant to your business, use keyword-rich titles that accurately reflect the topic of your article, use short paragraphs and bullet points to make your article easier to read and proofread carefully before publishing. Following these tips will help ensure that you create good content that will help improve the success of your business online.
Thanks for reading!
What is your position on AI content creating apps? Let us know in the comments below!
