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It’s that time of year! Ringing in the New Years with best intentions and a hope that 12 months from now we will remember the things we promised ourselves that we would do better. So, my question to you is, as a business owner, does that mean we don’t have to make promises to do a better job balancing our checkbook and losing 20 pounds? Me, I’m not sure, but here are a few ideas for some resolutions that might help you be a better business owner this year:

Commit to working smarter not harder –Ok, well this is part of our business model and company values, so it goes without saying, I suppose, but I’m gonna say it anyway!  If there are things in your business that are repetitive manual tasks, now is the time to automate! Some people like to hold on to things and perform the manual tasks because it makes them feel in control. Other times, they know they need to automate parts of their business, but they just can’t make the time. Well this is your reminder, it’s time! I get it, we want to not lose sight of the inner workings of our business and doing it ourselves, we think will ensure it gets done correctly, but I’m here to tell you, this is a trick! You are more likely to end up behind, make mistakes, or miss things altogether doing it all yourself than you would investing the time into automating. Besides, I’m guessing those repetitive tasks are likely not the things that inspired you to start your business in the first place, so let them go so you can get back to what you love. 

New Software Solutions –as a tech weenie business, we love to recommend new software solutions! Every day a new latest and greatest solution that will revolutionize the way we do business is born. So out with the old and in with the new! Where might there be a solution that will allow you to work smarter not harder?

Website Review and/or Update your Website –When was the last time your website got a makeover? 2014 you say?? Well then, it’s time! It’s surprising to me that it is still a common misconception that business owners think they can build a website and then not touch it for days/weeks/months/years on end and expect it to be a valuable resource for them. Your website is a living breathing extension of your company and should be treated as an evolving piece of your company collateral. 

This year, I challenge you to make your website a priority. If you need to overhaul it (we can help J), then do it, if it just needs a few updates than make that your priority but get up close and personal with your website and make sure that it’s the reflection of your company brand that you want it to be. 

Social Media –Ok, so this one is definitely on my list of resolutions. I tend to be a quiet scroller, so I’m working on being more visible myself and walking my talk. What a great way to grow your list and your brand organically and it’s a great way for prospects and clients to engage with you and see what you’re like. So, get out there, make posts, that are more than just sales, engage with your audience and have fun with it!

Ask for Feedback / Survey Customers – When was the last time you asked your customers how you were doing?? Want to know where you fall short? Want to ensure you are constantly growing and improving, your customers are more than happy to speak up and tell you what you need to work on, or celebrate your successes, especially if you offer them something in return. I like to go out of my way to ask how I can do better, because it helps me grow. I find we are more than happy to tell others what they do well and take to social media to complain. Beat them to google and yelp by asking them for the good and constructive things in your partnership. Then, with their permission, you just created your testimonies.

Continuing Education –If you’ve been in business a long time, it’s easy to get into the rut of doing the same thing every day. But also as a business owner, it’s of critical importance to innovate and evolve and you can’t do that if you’re not learning. Invest in yourself, invest in your business, who knows where you’ll end up. 

Here’s to new beginnings, new chapters and an amazing year in service to you.

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