How AI is Changing Marketing

As a business owner, you’re probably always on the lookout for new and innovative ways to market your product or service. And if you’re not, you should be! Because in today’s digital age, marketing is more important than ever. But what if there was a way to take your marketing game to the next level? […]

Lead Generation: Why Businesses Struggle (And How to Fix It)

lead generation from stranger to promoter

For many businesses, lead generation is a major source of stress and anxiety. Why is lead generation so difficult? And what can be done to make it easier? In this blog post, we’ll explore why this is the case and offer some solutions. “I am not good at sales.” This is something I hear a […]

The Big Scary World of APIs and Integrations

What are APIs? API is an abbreviation for application programming interface. It’s a set of definitions and protocols for building and integrating application software. In non-geek speak, APIs let your product or service communicate with other products and services without having to know how they’re implemented. Just like human languages, there are many programming languages. […]

Easy Things You Can Do To Scale Your Business

What Does Scaling Mean To learn what scaling is, let’s first look at what business growth is and how it differs from scaling. Growth is when a business increases their revenue as a result of adding more resources such as people and technology. For example, you hire 3 more people to build your products and […]

5 Signs it’s Time to Automate Your Business

When Confluence Business Solutions was created eight years ago, I was an employee one day and a “small business owner” the next. I had aspirations to start a business…but not yet…then it happened and when confronted with the opportunity to actually do the thing, I took it. In my last few roles as an employee, […]

The Wild, Wild West of Text Message Marketing

by Christi Stafford Norfleet Stop what you’re doing! Where is your phone? I’m going to guess with about 90% certainty that your phone is at a minimum within reach of you right now. And for an overwhelming majority of you, you’re reading this post on your phone!   Why do I mention this? Because the way […]

Can You Sleep Through a Storm? – An Article About Business Preparedness

My first career was that of a dirty river rat for Outward Bound, guiding impressionable youth through life’s challenges all while paddling down rivers for days on end. During that time, one of my favorite stories to share was called I Can Sleep Through a Storm. I loved this story because the moral of it […]

Is Email Marketing a Waste of Time, Energy and Money?

One of the most frequently discussed topics for us with clients and prospects alike is around email marketing and to be more specific, does it still work in 2022? The short answer is yes, absolutely! But, there are some nuances to email marketing in 2022. Sales and marketing via email is still the most effective […]

5 Reasons Your Small Business Needs A CRM

Let’s be honest, being a small business owner, or a soloprenuer, is a lot of work.  No matter how you want to dress it up, running a business on your own, or with a small team, can be incredibly rewarding AND pretty tough all at the same time.  There are lots of ways you can […]

How to Start Automating Your Business

At Confluence Business Solutions, 2022 came in like a high speed jet, both in business and at home. We set some big goals for our home life and even bigger ones for the business. Then we put our heads down and got busy.  Busy is usually a good thing right? If you read the blog […]