Tasks To Automate Now to Save Time and Produce Results
In the ever-evolving landscape of digital marketing, efficiency is the name of the game. For savvy solopreneurs and business alike, automating marketing tasks can be the magic wand that transforms […]
Choosing the Right Sales and Marketing Automation Tools for Your Business
You’re doing it! You’re in business, you’re making sales and revenue is coming in. Your list is growing, and your sales team is building prospect lists, all with the hopes […]
The Future of Pool and Spa Retail: Embracing Automation for Growth and Efficiency
Introduction The pool and spa industry has always been dynamic, with ever-evolving consumer preferences, technological advancements, and market trends. As we move forward, automation is poised to play a significant […]
The Rule of 7: How Many Touches Does It Really Take to Close a Sale?
The sales process can be a long and challenging journey for any business. One of the most common questions sales teams ask is: “How many touches does it take to […]
An In-Depth Look at Sales Funnels: Final Part
The Sales Funnel: Understanding Preference, Purchase, and Loyalty Let’s recap what we’ve been talking about the past couple of weeks. A sales funnel is a visual representation of the journey […]
How to Succeed with Data-Driven Decision Making
Recognizing that not everyone is enthralled by business analytics, I will keep this blog as non-geeky as possible. It may start out a little dry, but it will get juicier […]
Lead Generation: Why Businesses Struggle (And How to Fix It)
For many businesses, lead generation is a major source of stress and anxiety. Why is lead generation so difficult? And what can be done to make it easier? In this […]
The Big Scary World of APIs and Integrations
What are APIs? API is an abbreviation for application programming interface. It’s a set of definitions and protocols for building and integrating application software. In non-geek speak, APIs let your […]
5 Signs it’s Time to Automate Your Business
When Confluence Business Solutions was created eight years ago, I was an employee one day and a “small business owner” the next. I had aspirations to start a business…but not […]
Boost Your Earnings By Collecting Referrals and Testimonials
Not too long ago I had a pre-sales call with a client. She reported that her business was thriving, that she had new clients on the regular and she was […]