How AI is Changing Marketing

As a business owner, you’re probably always on the lookout for new and innovative ways to market your product or service. And if you’re not, you should be! Because in today’s digital age, marketing is more important than ever. But what if there was a way to take your marketing game to the next level? […]

The Big Scary World of APIs and Integrations

What are APIs? API is an abbreviation for application programming interface. It’s a set of definitions and protocols for building and integrating application software. In non-geek speak, APIs let your product or service communicate with other products and services without having to know how they’re implemented. Just like human languages, there are many programming languages. […]

3 Habits To Adopt Today That Will Make You A Successful Entrepreneur

habit #1 focus

It can be surprising for someone who has just started their own business how much work actually goes into getting things going strong as an entrepreneur with no support system at all! With an estimated 50% of businesses failing within five years due largely because their founders made mistakes early on such as not having […]

5 Signs it’s Time to Automate Your Business

When Confluence Business Solutions was created eight years ago, I was an employee one day and a “small business owner” the next. I had aspirations to start a business…but not yet…then it happened and when confronted with the opportunity to actually do the thing, I took it. In my last few roles as an employee, […]

Oh Look… A Shiny Object

As one of the many kiddos of the 80’s diagnosed with ADD and learning issues, I quite literally have millions of ideas running around in my head at any one time. There’s never a dull moment, I don’t nap well (or at all) and I really struggle with all the shiny objects…squirrel!  In business, this […]

Boost Your Earnings By Collecting Referrals and Testimonials

Not too long ago I had a pre-sales call with a client. She reported that her business was thriving, that she had new clients on the regular and she was super excited about it. When I asked her how she got those clients, she proudly exclaimed, they were all referrals! I didn’t have to do […]

Is Email Marketing a Waste of Time, Energy and Money?

One of the most frequently discussed topics for us with clients and prospects alike is around email marketing and to be more specific, does it still work in 2022? The short answer is yes, absolutely! But, there are some nuances to email marketing in 2022. Sales and marketing via email is still the most effective […]

Why Your CRM is Not Enough

In 2013, I achieved something I never thought possible. I opened a small business, a community bike shop to be more specific. I was running a local grass roots non-profit in Denver and the bike shop was launched as a social enterprise. Its purpose was to be a financial support for the youth programs getting […]

How to Start Automating Your Business

At Confluence Business Solutions, 2022 came in like a high speed jet, both in business and at home. We set some big goals for our home life and even bigger ones for the business. Then we put our heads down and got busy.  Busy is usually a good thing right? If you read the blog […]