The sales process can be a long and challenging journey for any business. One of the most common questions sales teams ask is: “How many touches does it take to close a sale?” While there is no magic number that applies to every business, many industry experts adhere to the “Rule of 7”. This rule suggests that a potential customer needs to see or hear your marketing message at least seven times before they take action.
But why is this the case, and how can businesses optimize their sales process to maximize their chances of success? In this post, we will explore the Rule of 7 in detail and offer some tips for businesses looking to improve their sales and marketing strategies.
Why the Rule of 7 Matters
The Rule of 7 is based on the idea that it takes multiple touchpoints to build trust and familiarity with a potential customer. In today’s world, consumers are bombarded with marketing messages from all angles. The see ads on social media, receive countless emails from brands, hear radio spots, and encounter billboards on their way to work. With so much noise, it’s easy for a single marketing message to get lost in the shuffle.
By ensuring that a potential customer sees or hears your marketing message multiple times, you increase the likelihood that they will remember your brand and take action. This is especially true if you’re offering a high-ticket item or a service that requires a significant commitment from the customer.
How to Implement the Rule of 7
Implementing the Rule of 7 in your sales and marketing strategy doesn’t have to be complicated. Here are some tips for ensuring that your potential customers see or hear your marketing message multiple times:
- Create a multi-channel marketing strategy that leverages multiple touchpoints. This could include social media, email marketing, direct mail, print ads, and more.
- Use retargeting ads to reach potential customers who have already interacted with your brand.
- Provide value to your potential customers with informative blog posts, videos, and other content that reinforces your brand message.
- Personalize your outreach to potential customers with targeted messages that speak directly to their needs and pain points.
- Ensure that your branding and messaging are consistent across all channels.
The Rule of 7 is a useful guideline for businesses looking to optimize their sales process and improve their chances of success. By ensuring that a potential customer sees or hears your marketing message multiple times, you increase the likelihood that they will remember your brand and take action. By creating a multi-channel marketing strategy that leverages multiple touchpoints, providing value to your potential customers, and personalizing your outreach, you can maximize your chances of success and convert more leads into paying customers.
We realize that knowing that it takes many touches to close a sale is not the same as knowing how to strategize and implement the Rule of 7. If you read this blog and are still unsure how to build a sales funnel, please reach out and schedule a free call with the Owner and Founder of Confluence Business Solutions, Christi Norfleet. Great things come from small beginnings.
Let us know if you find these blogs useful and as always please leave comments below.