How to Succeed with Data-Driven Decision Making

Recognizing that not everyone is enthralled by business analytics, I will keep this blog as non-geeky as possible. It may start out a little dry, but it will get juicier as you keep reading. Let’s dive into how to succeed with data-driven decision making. Data-driven decision making is becoming the norm in many industries as […]

Small Businesses: The Backbone of The Economy

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Small businesses are the backbone of the economy. They employ half of the working population and they play a vital role in creating new jobs each year. In fact, small businesses have created almost 13 million new jobs in the United States over the past 25 years and account for 99.7% of all employers according […]

Popular Scams of 2022 and How to Avoid Them

Cybercriminals are constantly finding ways to steal people’s money and personal information through scams. Some scams haven’t changed much over time while others have morphed into new variations. Either way, they continue to be used to steal your personal information and money.  The numbers are quite frightening. The Federal Trade Commission, the main agency that […]

How AI is Changing Marketing

As a business owner, you’re probably always on the lookout for new and innovative ways to market your product or service. And if you’re not, you should be! Because in today’s digital age, marketing is more important than ever. But what if there was a way to take your marketing game to the next level? […]

The Ultimate Guide to Improving Email Deliverability

Improving Email Deliverability

Email is one of the most important tools in a small business owner’s arsenal. It’s a versatile way to stay in touch with customers, promote your products or services, and keep your finger on the pulse of the latest industry news. But if your emails aren’t reaching the inboxes of your intended recipients, all that […]

How To Make Your Content Good

Make Content Good

It’s no surprise to learn the internet has changed the way we do business. In the past, businesses could get by with a yellow pages listing and a newspaper ad. Today, businesses need to have an online presence to be successful. And part of having a successful online presence is having good content. But what […]

What is All-in-One Marketing Software?

All-in-one marketing software, also known as marketing automation, is a platform that includes a variety of tools to streamline and simplify your marketing efforts. Marketing automation can include everything from CRM and social media marketing to SEO and content management. Many all-in-one marketing platforms also include a post-click landing page tool, email marketing capabilities, mobile […]

2022 Best Practices for Passwords

password best practices

We know – it’s not easy to remember all the passwords you need each day. But with data breaches becoming more common, it’s important to make sure that you’re doing everything you can do protect yourself and your business online. Here are some tips from the experts at Confluence Business Solutions.