My Top Three Favorite Automations


In case you didn’t know, or haven’t figured it out yet, I’m rather passionate when it comes to automations and making them work in business. Today I’m going to pull back the curtain and share with you some of the behind-the-scenes magic that keeps Confluence Business Solutions running smoothly. I have three powerful automations in my toolbox that have been super helpful for different reasons and perhaps they’ll be useful for you too.  And guess what? Today, I’m going to spill the beans about my top three favorite automations we use in our business. So, grab a cup of coffee and settle in. This is going to be good!

Long Term Nurture

When someone new signs up for your list, what’s your game plan? If you’re like many entrepreneurs, you might not think beyond the first couple of interactions. But, have you considered the impact of a long-term nurture strategy? The Long Term Nurture Automation is perhaps one of the most underrated and often misunderstood tools in your automation toolbox. Its purpose? To automate your follow up over time, always remembering it’s on their time, not yours. With a long-term nurture, you build, launch, and then continue to build on a foundation of value and rapport over weeks, months, and even years. Need inspiration about how to provide value over time? Check out one of our past blogs, How to Become Invaluable to Your Customers. When you’re ready to roll out a new offer or sales promotion, it won’t immediately fall on deaf ears. It’s all about creating a sustainable relationship that will serve your business in the long run. And when that prospect is ready to buy…there you are!

Magic Word

Have you ever been at an event, and the speaker asks you to text a specific word to a number? That’s what we call a ‘Magic Word’ automation! This tactic is brilliant for engaging an audience with a free offer, particularly when you don’t have their contact details for follow-up. Here’s a quick story. At a big event, I was presenting to an audience whose contact details I did not have. So, I offered them a free workbook related to my talk. They texted the magic word, I gathered their details, and boom! I could deliver the freebie and engage with interested audience members.

Appointment Confirmation

While they may seem commonplace now, automated appointment reminders can be a game-changer. By sending automatic confirmations and reminders, you can reduce your no-show rates by up to 40%. It’s more than just convenient; it provides peace of mind knowing your client has all the details and is prepared for the meeting. Plus, it saves you from manually sending reminders. Win-win!


So, there you have it. My top three favorite automations that have become indispensable in our business operations. And the best part? They’re not just for tech wizards or big companies. You too can leverage these powerful tools to streamline, simplify, and supercharge your own business. Remember, you’re not on this journey alone. We at Confluence Business Solutions are here to guide and support you every step of the way. Do you want the ability to automate amazing follow up after an event using a magic word? How about your long term follow up ( I promise it isn’t 72 different ways to say, I’m just following up). If so, let’s hop on a discovery call. https://discovery.confluencebusinessolutions.com/

Together, we can create a powerful current that propels your business forward. So, what’s holding you back? It’s time to embrace the power of automation.

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