How to Succeed with Data-Driven Decision Making

Recognizing that not everyone is enthralled by business analytics, I will keep this blog as non-geeky as possible. It may start out a little dry, but it will get juicier as you keep reading. Let’s dive into how to succeed with data-driven decision making. Data-driven decision making is becoming the norm in many industries as […]

The Big Scary World of APIs and Integrations

What are APIs? API is an abbreviation for application programming interface. It’s a set of definitions and protocols for building and integrating application software. In non-geek speak, APIs let your product or service communicate with other products and services without having to know how they’re implemented. Just like human languages, there are many programming languages. […]

5 Signs it’s Time to Automate Your Business

When Confluence Business Solutions was created eight years ago, I was an employee one day and a “small business owner” the next. I had aspirations to start a business…but not yet…then it happened and when confronted with the opportunity to actually do the thing, I took it. In my last few roles as an employee, […]

Can You Sleep Through a Storm? – An Article About Business Preparedness

My first career was that of a dirty river rat for Outward Bound, guiding impressionable youth through life’s challenges all while paddling down rivers for days on end. During that time, one of my favorite stories to share was called I Can Sleep Through a Storm. I loved this story because the moral of it […]

Is Email Marketing a Waste of Time, Energy and Money?

One of the most frequently discussed topics for us with clients and prospects alike is around email marketing and to be more specific, does it still work in 2022? The short answer is yes, absolutely! But, there are some nuances to email marketing in 2022. Sales and marketing via email is still the most effective […]

5 Reasons Your Small Business Needs A CRM

Let’s be honest, being a small business owner, or a soloprenuer, is a lot of work.  No matter how you want to dress it up, running a business on your own, or with a small team, can be incredibly rewarding AND pretty tough all at the same time.  There are lots of ways you can […]

How to Start Automating Your Business

At Confluence Business Solutions, 2022 came in like a high speed jet, both in business and at home. We set some big goals for our home life and even bigger ones for the business. Then we put our heads down and got busy.  Busy is usually a good thing right? If you read the blog […]