Tasks To Automate Now to Save Time and Produce Results
In the ever-evolving landscape of digital marketing, efficiency is the name of the game. For savvy solopreneurs and business alike, automating marketing tasks can be the magic wand that transforms […]
Choosing the Right Sales and Marketing Automation Tools for Your Business
You’re doing it! You’re in business, you’re making sales and revenue is coming in. Your list is growing, and your sales team is building prospect lists, all with the hopes […]
How to Maximize Your CRM
Strategies for Each Stage of Business Growth According to this Harvard Business Review article, there are 5 stages that a business can go through. They are: Existence, Survival, Success, Take-Off […]
An In-Depth Look at Sales Funnels: Final Part
The Sales Funnel: Understanding Preference, Purchase, and Loyalty Let’s recap what we’ve been talking about the past couple of weeks. A sales funnel is a visual representation of the journey […]
How to Succeed with Data-Driven Decision Making
Recognizing that not everyone is enthralled by business analytics, I will keep this blog as non-geeky as possible. It may start out a little dry, but it will get juicier […]
The Big Scary World of APIs and Integrations
What are APIs? API is an abbreviation for application programming interface. It’s a set of definitions and protocols for building and integrating application software. In non-geek speak, APIs let your […]
5 Signs it’s Time to Automate Your Business
When Confluence Business Solutions was created eight years ago, I was an employee one day and a “small business owner” the next. I had aspirations to start a business…but not […]
Can You Sleep Through a Storm? – An Article About Business Preparedness
My first career was that of a dirty river rat for Outward Bound, guiding impressionable youth through life’s challenges all while paddling down rivers for days on end. During that […]
Is Email Marketing a Waste of Time, Energy and Money?
One of the most frequently discussed topics for us with clients and prospects alike is around email marketing and to be more specific, does it still work in 2022? The […]
5 Reasons Your Small Business Needs A CRM
Let’s be honest, being a small business owner, or a soloprenuer, is a lot of work. No matter how you want to dress it up, running a business on your […]