How to Succeed with Data-Driven Decision Making

Recognizing that not everyone is enthralled by business analytics, I will keep this blog as non-geeky as possible. It may start out a little dry, but it will get juicier as you keep reading. Let’s dive into how to succeed with data-driven decision making. Data-driven decision making is becoming the norm in many industries as […]

How AI is Changing Marketing

As a business owner, you’re probably always on the lookout for new and innovative ways to market your product or service. And if you’re not, you should be! Because in today’s digital age, marketing is more important than ever. But what if there was a way to take your marketing game to the next level? […]

3 Habits To Adopt Today That Will Make You A Successful Entrepreneur

habit #1 focus

It can be surprising for someone who has just started their own business how much work actually goes into getting things going strong as an entrepreneur with no support system at all! With an estimated 50% of businesses failing within five years due largely because their founders made mistakes early on such as not having […]

5 Signs it’s Time to Automate Your Business

When Confluence Business Solutions was created eight years ago, I was an employee one day and a “small business owner” the next. I had aspirations to start a business…but not yet…then it happened and when confronted with the opportunity to actually do the thing, I took it. In my last few roles as an employee, […]

Boost Your Earnings By Collecting Referrals and Testimonials

Not too long ago I had a pre-sales call with a client. She reported that her business was thriving, that she had new clients on the regular and she was super excited about it. When I asked her how she got those clients, she proudly exclaimed, they were all referrals! I didn’t have to do […]

The Wild, Wild West of Text Message Marketing

by Christi Stafford Norfleet Stop what you’re doing! Where is your phone? I’m going to guess with about 90% certainty that your phone is at a minimum within reach of you right now. And for an overwhelming majority of you, you’re reading this post on your phone!   Why do I mention this? Because the way […]

Proven Tips for Growing Revenue through Client Retention

The year 2022 marks eight years in business for me. Some days I think it feels like it’s been eight years and others I am absolutely amazed by what I and now we have accomplished. Back then I was super committed to being behind the scenes and I loved doing short projects with clients. While […]

Why Your CRM is Not Enough

In 2013, I achieved something I never thought possible. I opened a small business, a community bike shop to be more specific. I was running a local grass roots non-profit in Denver and the bike shop was launched as a social enterprise. Its purpose was to be a financial support for the youth programs getting […]

Take Your Prospects From Stranger to Repeat Customer

Do you know how someone goes from being a complete stranger to a loyal customer in your business? Recently I was having a conversation with a colleague and we were talking about this very subject. She was thriving in her business, had happy clients, but when it came time for her to start thinking about […]