5 Signs it’s Time to Automate Your Business

When Confluence Business Solutions was created eight years ago, I was an employee one day and a “small business owner” the next. I had aspirations to start a business…but not yet…then it happened and when confronted with the opportunity to actually do the thing, I took it. In my last few roles as an employee, […]

Oh Look… A Shiny Object

As one of the many kiddos of the 80’s diagnosed with ADD and learning issues, I quite literally have millions of ideas running around in my head at any one time. There’s never a dull moment, I don’t nap well (or at all) and I really struggle with all the shiny objects…squirrel!  In business, this […]

Boost Your Earnings By Collecting Referrals and Testimonials

Not too long ago I had a pre-sales call with a client. She reported that her business was thriving, that she had new clients on the regular and she was super excited about it. When I asked her how she got those clients, she proudly exclaimed, they were all referrals! I didn’t have to do […]

The Wild, Wild West of Text Message Marketing

by Christi Stafford Norfleet Stop what you’re doing! Where is your phone? I’m going to guess with about 90% certainty that your phone is at a minimum within reach of you right now. And for an overwhelming majority of you, you’re reading this post on your phone!   Why do I mention this? Because the way […]

Can You Sleep Through a Storm? – An Article About Business Preparedness

My first career was that of a dirty river rat for Outward Bound, guiding impressionable youth through life’s challenges all while paddling down rivers for days on end. During that time, one of my favorite stories to share was called I Can Sleep Through a Storm. I loved this story because the moral of it […]

Is Email Marketing a Waste of Time, Energy and Money?

One of the most frequently discussed topics for us with clients and prospects alike is around email marketing and to be more specific, does it still work in 2022? The short answer is yes, absolutely! But, there are some nuances to email marketing in 2022. Sales and marketing via email is still the most effective […]

Vulnerability is a Powerful Key to Success

For starters, this is not the topic that was on deck to write about this week, but it needed to be written nonetheless, so here we are. It’s worth mentioning on the woo spectrum (totally made up), I am a highly intuitive human and business owner.  I came out of the womb with a strong […]

Proven Tips for Growing Revenue through Client Retention

The year 2022 marks eight years in business for me. Some days I think it feels like it’s been eight years and others I am absolutely amazed by what I and now we have accomplished. Back then I was super committed to being behind the scenes and I loved doing short projects with clients. While […]

Our Favorite Tools & Why

By the time I finish this article, I can say with reasonable certainty that 10 new online tools will launch that will make the world of marketing more versatile and will push the envelope of what we can do with automation, business growth and more.  What do I mean when I say tools? Well, simply […]