How to Succeed with Data-Driven Decision Making

Recognizing that not everyone is enthralled by business analytics, I will keep this blog as non-geeky as possible. It may start out a little dry, but it will get juicier as you keep reading. Let’s dive into how to succeed with data-driven decision making. Data-driven decision making is becoming the norm in many industries as […]

How AI is Changing Marketing

As a business owner, you’re probably always on the lookout for new and innovative ways to market your product or service. And if you’re not, you should be! Because in today’s digital age, marketing is more important than ever. But what if there was a way to take your marketing game to the next level? […]

The Big Scary World of APIs and Integrations

What are APIs? API is an abbreviation for application programming interface. It’s a set of definitions and protocols for building and integrating application software. In non-geek speak, APIs let your product or service communicate with other products and services without having to know how they’re implemented. Just like human languages, there are many programming languages. […]

Easy Things You Can Do To Scale Your Business

What Does Scaling Mean To learn what scaling is, let’s first look at what business growth is and how it differs from scaling. Growth is when a business increases their revenue as a result of adding more resources such as people and technology. For example, you hire 3 more people to build your products and […]

Four Tips for Successful Marketing

So far this year, our economy has experienced some extreme ups and downs. With record breaking inflation, record gas prices and talks about a recession, it’s no surprise that more and more people are brainstorming ideas of how to increase their revenue. Whether you’ve been in business for years, or are just toying with the […]

5 Signs it’s Time to Automate Your Business

When Confluence Business Solutions was created eight years ago, I was an employee one day and a “small business owner” the next. I had aspirations to start a business…but not yet…then it happened and when confronted with the opportunity to actually do the thing, I took it. In my last few roles as an employee, […]

5 Reasons Your Small Business Needs A CRM

Let’s be honest, being a small business owner, or a soloprenuer, is a lot of work.  No matter how you want to dress it up, running a business on your own, or with a small team, can be incredibly rewarding AND pretty tough all at the same time.  There are lots of ways you can […]

How to Start Automating Your Business

At Confluence Business Solutions, 2022 came in like a high speed jet, both in business and at home. We set some big goals for our home life and even bigger ones for the business. Then we put our heads down and got busy.  Busy is usually a good thing right? If you read the blog […]

Productizing Your Services – Start Now

When Confluence Business Solutions was first started, I called myself a freelancer. I wanted something small and simple and cared about just making sure I didn’t starve to death or live in a box in the alley. Getting a client was a major victory (don’t get me wrong, to this day, we celebrate every new […]

Building Automation for Clients and Building Automation for Us

In some rare instances a business owner will come up with a great idea and from the very get-go be thinking the right way about productivity and scalability, but in most instances that couldn’t be further from the truth, especially for those bootstrapping in those early days.  And then sometime after launching, it becomes clear […]