How AI is Changing Marketing
As a business owner, you’re probably always on the lookout for new and innovative ways to market your product or service. And if you’re not, you should be! Because in […]
The Ultimate Guide to Improving Email Deliverability
Email is one of the most important tools in a small business owner’s arsenal. It’s a versatile way to stay in touch with customers, promote your products or services, and […]
How To Make Your Content Good
It’s no surprise to learn the internet has changed the way we do business. In the past, businesses could get by with a yellow pages listing and a newspaper ad. […]
Four Tips for Successful Marketing
So far this year, our economy has experienced some extreme ups and downs. With record breaking inflation, record gas prices and talks about a recession, it’s no surprise that more […]
5 Signs it’s Time to Automate Your Business
When Confluence Business Solutions was created eight years ago, I was an employee one day and a “small business owner” the next. I had aspirations to start a business…but not […]
The Wild, Wild West of Text Message Marketing
by Christi Stafford Norfleet Stop what you’re doing! Where is your phone? I’m going to guess with about 90% certainty that your phone is at a minimum within reach of […]
Is Email Marketing a Waste of Time, Energy and Money?
One of the most frequently discussed topics for us with clients and prospects alike is around email marketing and to be more specific, does it still work in 2022? The […]
Our Favorite Tools & Why
By the time I finish this article, I can say with reasonable certainty that 10 new online tools will launch that will make the world of marketing more versatile and […]
Why Your CRM is Not Enough
In 2013, I achieved something I never thought possible. I opened a small business, a community bike shop to be more specific. I was running a local grass roots non-profit […]
Building an Email Engagement Strategy
When do you decide it’s time to stop emailing someone on your list? What is your approach to reengaging someone on your list? If you’re a little fuzzy on these […]