Is Email Marketing a Waste of Time, Energy and Money?
One of the most frequently discussed topics for us with clients and prospects alike is around email marketing and to be more specific, does it still work in 2022? The […]
Our Favorite Tools & Why
By the time I finish this article, I can say with reasonable certainty that 10 new online tools will launch that will make the world of marketing more versatile and […]
Why Your CRM is Not Enough
In 2013, I achieved something I never thought possible. I opened a small business, a community bike shop to be more specific. I was running a local grass roots non-profit […]
Building an Email Engagement Strategy
When do you decide it’s time to stop emailing someone on your list? What is your approach to reengaging someone on your list? If you’re a little fuzzy on these […]
What does bravery look like in your business?
What does bravery look like in your business? Last week I took a big step for Confluence Business Solutions. I hosted my first live webinar. For those of you in […]
Bigger is Not Always Better
How to keep your digital reputation clean When it comes to your email list, bigger is not always better. There, I said it. The size of your list is no […]
What’s New in Web Development 2020
The Question is, What Isn’t New? In this constantly changing environment, advancements in Artificial Intelligence (AI) is leading the forefront. Retail stores have been using it for years to leverage […]
Campaign Links & Merge Fields – An Infusionsoft Campaign Builder’s Best Friend
A few days ago, I was chatting with a prospective client. I had gone through his Infusionsoft application and let me just tell you, it was a thing of beauty! […]
Email Open Rates Do Not Equal Engagement
Why am I such a Debbie Downer?? You think… “Look at my open rate, this email is doing great! I’m beating the industry standard!”. Wrong…well maybe. Let me explain. Email open […]
5 1/2 Tips for Building Your List
Recently I was talking to a new client that was getting familiar with their new marketing solution and I found us treading on some uncomfortable territory as he started asking […]
